by Ana-Maria green

Cleansing is the most important step of any skincare routine. Treatments and actives need to be applied to clean skin for them to penetrate and do their job, so getting this step right will pay off in the long term. When we cleanse we are looking to remove dirt, grime, make up, pollution and dead skin cells, but skin should never feel tight nor dry after cleansing. This is a major red flag that you need to choose a different product and change your routine.